An early partner invitation

Turning passion
into action.
Your brand could
be part of it.

Powering impact for the biggest names in entertainment.

The artists, festivals, and personalities shaping culture have massive power to move people. Propeller gives that power a direction.

We partner with cultural leaders to connect their audiences with causes that matter, turning attention into action. Fans show up, make an impact and get rewarded.

Meet Propeller Premier
Propeller

Good people.
Big impact.

4.3M+people in our audience
—actions taken
—raised for nonprofits

Platform totals from Propeller · checking current figures

Music fans Cause supporters Action takers
PROPELLER PREMIER

Give monthly.
Get more back.

Through the Propeller Premier Program, members commit to recurring giving for a cause they care about and unlock membership benefits, including exclusive perks and points to redeem products and experiences.

Members can then take actions to earn more points, with no additional giving required.

Follow a nonprofit. Sign a petition. Volunteer. Take a 101 course to learn more about a cause.

You supply product. We promote your brand. Connect with customers through impact.
How it works

Your product.
Their next obsession.

A simple product partnership, with more ways to connect.

You bring the product.

Choose a product or bundle and reserve stock for the drop.

We introduce your brand.

Rewards catalog placement, with email and social promotion planned together.

They choose your reward.

Members redeem points. You deliver by shipping or a store code.

They get to know you.

An optional brand introduction rewards a deeper dive into your company and mission.

You see the response.

Performance reporting on redemptions and engagement.

Culture creates connection.

Who we work with

Chappell Roan
Chappell Roan
Sabrina Carpenter
Sabrina Carpenter
Noah Kahan
Noah Kahan
Gracie Abrams
Gracie Abrams
Kacey Musgraves
Kacey Musgraves
Brandi Carlile
Brandi Carlile
FESTIVAL & VENUE PARTNERSHIPS
BONNAROOOUTSIDE LANDSAUSTIN CITY LIMITSRED ROCKS
Yerba MadreRewards brand
Good Dye YoungRewards brand
Live NationTicket provider
AEG PresentsTicket provider
NONPROFIT PARTNERS
HeadCountReproductive Freedom for AllSierra ClubHuman Rights CampaignThe Ally CoalitionThe Busyhead Project

Selected Propeller collaborations. Each partnership has its own scope.

YOUR BRAND, INTRODUCED

Meet your next
customer.

We’ll create a story around your company, products and impact, rewarding our audience with points for getting to know you.

Think “Meet your brand,” built around what makes you worth discovering.

Explore this example

Demo only. Custom course and points setup follow partnership approval.

EXAMPLE · Yerba MadreYerba Madre products
More ways to connect

Social follows

Add an Instagram or TikTok follow action.

Affiliate offer

Include an offer for your store, with agreed terms and disclosure.

What we’ll work out together

Agree on who ships, delivery timing and support.

Product + inventory

Confirm the item, variants, reserved quantity, stock source, shelf life and replenishment. Choose a reward members will want and the brand can reliably supply.

OWNER · Brand lead
Redemption + eligibility

Agree on the points cost, eligible members, geography, per-person limits and expiry. Test the shipping or single-use code flow before launch.

OWNER · Brand + Propeller
Fulfillment + support

Name who ships, expected dispatch timing, tracking, support contact and replacement policy. Agree on what happens when stock runs out.

OWNER · Named fulfillment owner
Costs + who pays

This early partner offer has no partnership or promotion fee. It is a limited-time invitation, not permanent program pricing. The brand supplies product. Agree on who covers packaging, shipping, taxes and duties, plus fulfillment responsibilities, before the reward goes live.

OWNER · Brand + Propeller
Creative + permissions

Supply approved logos, photos and concise product details. Agree on usage rights, channels, duration, restrictions and any exclusivity. Artist endorsement is not included.

OWNER · Brand approver + Propeller
Timing + final approval

Set asset, stock, testing and approval deadlines, plus the drop’s start and end dates. Both parties approve the final terms and creative before staff publishes.

OWNER · Paulina + named approvers
GIVING TUESDAY · DECEMBER 1, 2026

Join us for
Giving Tuesday.

Join a star-studded lineup on the biggest giving day of the year. Bring your product. We’ll bring the promotion.

Early partner offer: no partnership fee. Limited time.

Your reward on Propeller